I'm a senior creative designer and animator with a strategic mind and a real knack for solving any design problem that comes my way - I love a challenge!

With over 15 years experience, I am able to strategise, design and animate for digital and social media platforms, print, point of sale and outdoor projects.

During my design career, I've managed a variety of large campaigns for many big name clients and brands which have led to very successful results and many high fives along the way.

I'm a senior creative designer and animator with a strategic mind and a real knack for solving any design problem that comes my way - I love a challenge!

With over 15 years experience, I am able to strategise, design and animate for digital and social media platforms, print, point of sale and outdoor projects.

During my design career, I've managed a variety of large campaigns for many big name clients and brands which have led to very successful results and many high fives along the way.

RESUME

2020 - PRESENT

Brand & Creative Manager

NUDIE FOODS

My role involves managing multiple partner agencies, implementing brand and design strategies, and working closely with stakeholders and the general manager on design, brand,
and marketing communications. I oversee all creative assets, ensuring they strictly adhere to brand guidelines. This includes high-level print and digital creative across various platforms (point-of-sale within Woolworths and Coles, juice labels, character design, social media, HTML5 animation, website, OOH panels and EDMs). Additionally, I execute marketing and branding communication plans to ensure creative cut through and lead multiple ‘new product development’ projects, which involves creating new juices/product ranges and getting them into multiple retailers.

2019 - 2020

Senior Creative Designer

ENDEAVOUR GROUP

Endeavour Group, a part of the Woolworths Group, is the retail company behind alcohol brands such as Dan Murphy’s, BWS, Cellarmasters, and others. For the Dan Murphy’s and BWS accounts, I led multiple creative projects, including designing and coding EDMs, animating successful paid social media campaigns, and creating website and app assets. I collaborated closely with developers and stakeholders to ensure all creative assets were seamless and adhered to each division’s brand guidelines.

2018 - 2019

Senior Creative Designer

WOOLWORTHS GROUP

Woolies X is the internal digital agency for the Woolworths Group. In my role, I strategised, designed, and animated
large-scale social media and programmatic campaigns, as well
as created EDMs for Woolworths Rewards, BIG W, BWS,
and Woolworths Insurance andFinancial Services.

2016 - 2018

Senior Digital and Motion Designer

FBI TALENT CO.

As a contracting Senior Creative, I collaborated with various design agencies to produce digital, print, and outdoor creative. My responsibilities included art and creative direction, designing, animating, coding, editing videos for online and cinema, designing websites and presentation decks, point of sale design, high-end photography retouching, and liaising with publishers, producers and marketing managers.

2014 - 2016

Senior Digital and Motion Designer

WARNER BROS

Working within the gaming and home entertainment divisions,
I conversed with media agencies and publishers, liaised with stakeholders regarding creative outputs and campaign results,

designed and animated digital advertising for online, cinema and out for home campaigns for Australian and New Zealand.
Work included HTML5 and flash banners, website assets, EDM's and social media content. I also designed print based advertising such as point of sale, large scale billboards, packaging, magazine ads and posters.

2013 - 2014

Digital and Motion Designer

CARNIVAL STUDIO

Working within the film and entertainment industry, I was the
lead digital and motion designer for all online and digital
outdoor advertising. Within this role, I designed and animated flash banners, created website assets and other online
advertising for cinema and home entertainment campaigns for film distributors such as Sony Pictures, Studio Canal,
Entertainment One and Palace Cinemas.